Samsung obsessed with Apple

Here's why Samsung seems to be 'obsessed' with Apple and more so with iPhone X

 Eric Clapton is arguably one of the greatest guitarist of all-time and songwriter and certainly knows how to express himself beautifully through the gift of music and words. In an interview Clapton once said, “an obsession is where something will not leave your mind.” Clapton’s words appear to ring true if one goes by the recent number of Samsung ads targeted at Apple and more particularly the iPhone X. The South Korean tech company has released as many as four ads in the past few days that talk about the features missing in the iPhone X but are found in the Galaxy S9.

The three new ads – a fourth one came out last week -- are all about upgrading to Galaxy because the iPhone X, according to Samsung, is clearly an inferior phone. For instance, one ad has an Apple salesman telling a customer that the iPhone X’s camera is great. The customer asks is it better than the Galaxy S9 and the salesman brings in the DxO mark scores where Galaxy S9 was rated higher. The second ad has the same salesman and another customer who wants to know how can he charge his wired headphones and the iPhone at the same time. The reply he gets is that he needs a dongle – a word the customer has surprisingly never ever heard. The salesman further explains that he needs a “double dongle” to charge both devices at the same time. The double dongle, according to the customer, “sounds explicit.” It’s Samsung’s way of poking fun at the missing headphone jack. Isn’t it so 2016 to make fun of the missing headphone jack?

The next short ad takes a dig at fast charging in the iPhone and how one has to buy a Type-C USB cable to Lightning cable and then spend more on Apple’s fast charger. The Galaxy S9 on the other hand already has the fast-charging feature.

https://youtu.be/nxi0AtBVRZE

The fourth ad, which was released earlier this week, has a young woman visiting an Apple store pondering over whether to buy the iPhone X or not. She asks a salesman whether the iPhone X’s download speeds are fast enough or not. The eager salesman duly informs the woman that the iPhone X offers faster speed than the iPhone 8. But the woman is clearly aware that the speed of iPhone X is “not faster than that of Samsung Galaxy 9.” To this riposte, the salesman literally and figuratively gets tongue tied and has no answer to give. Samsung’s message is clear through the ad: upgrade to Galaxy.

Taking pot shots at Apple through ads is hardly a new strategy for Samsung. It has been doing it for years now but with the Galaxy S9 the numbers seem to have touched a new level.